Twitter, a microblogging platform, has slowly emerged as a very prominent social media platform for businesses in certain fields, including media, the public sector, and the technology sector. With over 192 million daily active users in Q4 of 2020 (and over half of them between the ages of 25 and 49), Twitter is still ranked as one of the most used social media platforms in the world.
Twitter hosts a range of business features, from the ability to promote tweets, accounts, and even trends (using the # or feature). Through the use of Tweetdeck, an official tool on the platform, businesses can manage their content, monitor engagement, and schedule their tweets to maximize reach. At NetRoots, we offer industry-competitive social media marketing management services that include maximizing consumer engagement on your business’s Twitter account to help your company thrive.